All in Makeup

Per- and Polyfluoroalkyl Substances (PFAS)

Per- and polyfluoroalkyl substances (PFAS) are a group of over 9,000 chemicals used in the manufacture of water-repellant personal care items and fabrics, non-stick cookware, polishes, paint, wax, cleaning products, firefighting foam, microwave popcorn bags, floss, and even some menstrual underwear. PFAS are toxic to the cardiovascular system and linked to adverse health effects such as increased cholesterol, immune system effects, cancer, thyroid hormone disruption, and effects on infant birth weights.

Using Coconut Oil To Remove Makeup

Coconut oil is gentler and more effective at removing makeup than traditional makeup removers. Coconut oil is not only effective, but it has additional benefits like hydration and antioxidants. It's antiviral, antibacterial, and anti fungal properties make coconut oil an excellent choice for acne prone skin.

Eyeshadow

Swift Shadows are pressed, not heated, and therefore retain minerals that are good for the skin. Formulated without talc, typically the first ingredient found in eyeshadow, and the appearance is never chalky. Buriti oil and jojoba oil keep lids form drying out.

Lip Balm

Do you re-apply lip balm only to find your lips drier than before? Balmy Days soothes and repairs dryness, leaving your lips soft even after it wears off.

Brow Gel

W3ll People Expressionist Brow Gel is made w/ non-toxic ingredients & enhances brows seamlessly for a natural look. Small spooled applicator allows you to brush, fill in gaps, & add color in one quick step. Gel-like formula does not stiffen or flake off. Smudge proof. 3 shades: blonde, brown, dark brown w/ good pigment. Aloe leaf juice, shea butter, coconut oil & sunflower seed oil. EWG verified.

Foundation

Many natural foundations either lack coverage, appear caked on, look too flat and matte or too oily and shiny. True skin surpasses expectations for a non-toxic foundation and is more enjoyable to wear than conventional coveted foundations.

Eyeliner

Non toxic eyeliner is high on the priority list since it often gets into your eyes. Finding a natural liquid eyeliner with enough pigment and staying power is a challenge. Many eyeliners get their deep black pigment from unsafe ingredients like carbon black or D&C Black #2. Carbon black is color made from the incomplete combustion of hydrocarbons. It is toxic, possibly carcinogenic, and the FDA has even found carbon black unsafe for cosmetics used around the eyes. Instead of using harmful dyes, Expressionist uses natural iron oxides as a colorant.

Makeup Brush Wash

Cleaning makeup brushes is one of the most overlooked but important steps in skincare and should be done at least monthly. I know, one more thing to do, but your makeup will go on better and skin will be cleaner and clearer. It takes three minutes and is so worth it. I clean my brushes at night before bed, and they are dry and ready to use by morning.

Lip Gloss

Ilia has a full lineup of great lip products from their innovative lip conditioners, to high impact color block lipstick, to silky lip glosses plus more.