I recommend natural beauty, baby, and cleaning products that are just as effective as toxic ones.

Liquid Eyeliner

Liquid Eyeliner

Clean eye makeup is high on the priority list, especially eyeliner since it gets in your eyes. Finding an clean eyeliner with enough pigment that stays without irritation, is a challenge.

Why It's Effective

W3ll People Expressionist Liquid Eyeliner stays put with intense color payoff and applies easily with the felt tip applicator. The brush glides smoothly without tugging skin around the eyes.

Once dry, Expressionist becomes smudge proof and water resistant.

It has skin benefits too with organic rosemary and aloe which nourish skin and provide antioxidants.

Expressionist can be used several ways:

  • Use the side of the brush for a thick line

  • Use the tip of the brush to add definition or create a thin tight line

  • Will smudge when wet just after application, then dries to a waterproof finish

w3ll people eyeliner 2.JPG

Why It's Safe

Many eyeliners get their deep black pigment from unsafe ingredients like carbon black or D&C Black #2. Carbon black is color made from the incomplete combustion of hydrocarbons. It is toxic, possibly carcinogenic, and the FDA has even found carbon black unsafe for cosmetics used around the eyes.

D&C Black #2 is carbon black that has conformed to certain FDA standards, such as limitations on the amount of certain impurities present like arsenic, lead, mercury, sulfur and polycyclic aromatic hydrocarbons (PAHs).

However, according to the Environmental Working Group, D&C black #2 has high concerns for organ system toxicity. The Environment Canada Domestic Substance List classifies D&C black #2 as expected to be toxic and a high human health priority.

Instead of using harmful dyes, Expressionist uses natural iron oxides as a colorant.

“Aside from toxic ingredients, Expressionist does not cause any irritation, itching, or redness unlike many eyeliners.”

In addition to being free from toxic black pigments, Expressionist if free of the following unsafe ingredients commonly found in eyeliner:

  • Parabens - artificial preservatives associated with endocrine disruption, cancer, developmental and reproductive toxicity.

  • Imidazolidinyl urea - preservative that works by forming formaldehyde, which is a carcinogen and immune/respiratory/skin toxicant that is restricted in cosmetics in Canada. Exposure may lead to the development of a formaldehyde allergy or an allergy of the releaser itself.

  • BHT (butylated hydroxytoluene) – preservative with concerns of skin, eye, and lung irritation, and organ system toxicity. Limited evidence of carcinogenicity and endocrine disruption.

  • Phenoxyethanol – skin, eye, or lung irritant. In 2008, the FDA warned consumers not to use Mommy’s Bliss Nipple cream because it contained phenoxyethanol which was harmful to infants. The statement indicated phenoxyethanol could “depress the central nervous system and may cause vomiting and diarrhea, which can lead to dehydration in infants.” Phenoxyethanol remains a controversial ingredient and even “green” beauty products continue to use it as a preservative.

Aside from toxic ingredients, Expressionist does not cause any irritation, itching, or redness unlike many eyeliners.


Revlon ColorStay Liquid Liner contains D&C Black #2 (AKA Ci 77266), imidazolidinyl urea, parabens, and phenoxyethanol.

Stila Stay All Day Liquid Eye Liner contains D&C Black #2, parabens, and phenoxyethanol.

How to Buy

Price at the time of publishing is $18.99. As an Amazon Associate I earn from qualifying purchase.


Throw out any eyeliner after 6 months of use.

SPF Foundation

SPF Foundation

Lip Gloss

Lip Gloss