I recommend natural beauty, baby, and cleaning products that are just as effective as toxic ones.

Brow Gel

Brow Gel

W3ll People Expressionist Brow Gel blends seamlessly into brows.

Why It's Effective

The small spooled applicator allows you to groom, fill in gaps, and add color in one quick step.

  • Easy to use

  • Creamy gel-like formula does not flake or stiffen

  • Comes in 3 shades: blonde, brown, dark brown with strong pigment (will cover grey)

  • Contains nourishing ingredients like aloe leaf juice, shea butter, coconut oil and sunflower seed oil

  • Smudge proof

Why It's Safe

Expressionist Brow Gel is verified by the Environmental Working Group (“EWG”). EWG assesses ingredients based on data in toxicity and regulatory databases, government and health agency assessments, and the open scientific literature. Verified means the product avoids EWG’s ingredients of concern, offers full transparency, and has good manufacturing practices.

In addition to being EWG verified, Expressionist Brow Gel is free from toxic chemicals commonly found in eye makeup:

  • Parabens - artificial preservatives associated with endocrine disruption, cancer, developmental and reproductive toxicity.

  • PEGs - penetration enhancers that may be contaminated with 1,4-dioxane and ethylene oxide which are associated with reproductive, developmental, and endocrine effects, cancer, and DNA damage.

  • Phenoxyethanol – skin, eye, or lung irritant. In 2008, the FDA warned consumers not to use Mommy’s Bliss Nipple cream because it contained phenoxyethanol which was harmful to infants. The statement indicated phenoxyethanol could “depress the central nervous system and may cause vomiting and diarrhea, which can lead to dehydration in infants.” Phenoxyethanol remains a controversial ingredient and even “green” beauty products continue to use it as a preservative.

  • Propylene glycol – skin irritant associated with contact dermatitis.[1]

  • Polysorbate 80 – high concern of contamination with ethylene oxide and 1,4-dioxane which are linked to cancer.

  • Polyacrylamide - high concern for contamination of acrylamide, a potential carcinogen, is banned from cosmetics in Canada.


Maybelline Brow Drama contains phenoxyethanol, propylene glycol, and polysorbate 80.

Benefit Gimme Brow contains PEGs and polyacrylamide.

How to Buy

Purchase on w3llpeople.com for $17.99. With orders over $35, get free shipping.

Select Whole Foods and Target stores stores carry W3ll People products. Search your location here.


Use short upward strokes to shape brows and enhance color.



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