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Best Clean Beauty & Personal Care Products At Whole Foods

Shopping for personal care and beauty products while picking up groceries can be so convenient, that its tempting to just grab whatever you see. The personal care and beauty items in Whole Foods must meet certain requirements determined by Whole Foods. The requirements include a ban on over 100 ingredients like parabens, phthalates, formaldehyde donors, oxybenzone and EDTA. Additionally, organic claims must be backed up by a third-party certification. There are ingredients that are not Whole Foods banned list, but can still be harmful and should be avoided like fragrance, phenoxyethanol, and polysorbate 20.

Eyeliner

Non toxic eyeliner is high on the priority list since it often gets into your eyes. Finding a natural liquid eyeliner with enough pigment and staying power is a challenge. Many eyeliners get their deep black pigment from unsafe ingredients like carbon black or D&C Black #2. Carbon black is color made from the incomplete combustion of hydrocarbons. It is toxic, possibly carcinogenic, and the FDA has even found carbon black unsafe for cosmetics used around the eyes. Instead of using harmful dyes, Expressionist uses natural iron oxides as a colorant.