All in Beauty

Foundation

Many natural foundations either lack coverage, appear caked on, look too flat and matte or too oily and shiny. True skin surpasses expectations for a non-toxic foundation and is more enjoyable to wear than conventional coveted foundations.

Eyeliner

Non toxic eyeliner is high on the priority list since it often gets into your eyes. Finding a natural liquid eyeliner with enough pigment and staying power is a challenge. Many eyeliners get their deep black pigment from unsafe ingredients like carbon black or D&C Black #2. Carbon black is color made from the incomplete combustion of hydrocarbons. It is toxic, possibly carcinogenic, and the FDA has even found carbon black unsafe for cosmetics used around the eyes. Instead of using harmful dyes, Expressionist uses natural iron oxides as a colorant.

Lip Gloss

Ilia has a full lineup of great lip products from their innovative lip conditioners, to high impact color block lipstick, to silky lip glosses plus more.