Welcome.
I recommend natural beauty, baby, and cleaning products that are just as effective as toxic ones.
I recommend natural beauty, baby, and cleaning products that are just as effective as toxic ones.
Ingredient safety, decoded
Scan any beauty or cleaning label and instantly see which ingredients to avoid, backed by real research. No barcodes. No AI. No brand deals.
How it works
No scores to decode, no databases to trust. Just the real ingredients and the research behind them.
Photograph the ingredient list in-store, at home, or a screenshot online.
Our tech instantly flags potentially harmful ingredients.
Tap any flag to see the why, with links to peer-reviewed research.
Find a safer alternative in our shop of 4,000+ vetted products.
Why Switch Natural
Most apps run on barcodes, outdated databases, and arbitrary scores. We don't.
Most apps fail if a product is new or you're shopping online. We read the ingredients on the bottle or on your screen.
Brands reformulate constantly. We scan what's on the label right now, not what was in a database six months ago.
A real person researches and maintains every entry, with links to the studies so you decide. No algorithms, no arbitrary scores.
Zero brand partnerships. No investor influence. Our only loyalty is to you.
Decode
Point your camera at a bottle or paste a screenshot from any website. Switch Natural reads the full ingredient list and flags what matters, instantly.
Understand
Tap any flagged ingredient to see what it is, why it's a concern, and the peer-reviewed research behind it. Knowledge that actually empowers.
Switch
When something doesn't pass, find a cleaner swap in the built-in shop. Filter by retailer, brand, price, or popularity and buy with confidence.
Loved by shoppers
262 App Store ratings
"If I could give this app 1,000 stars, I would. It is rare to find a resource you can actually trust. Andrea can never be bought."
TimberLynn23"An amazing app that is exactly what you need. It takes all the guesswork out of it and works extremely well."
7Nicole777"Every day essential. Knowledge that empowers. Don't fall victim to greenwashing. This app is user friendly and straight to the point."
ShanNashvilleStart today
Free for 7 days, then $49.99/year. Cancel anytime.
