The largest organ in your body is in constant contact with fabrics that are likely cleaned with toxic ingredients. These ingredients can be responsible for skin irritation, eczema, and more.
Why It’s Effective
Branch Basics laundry detergent cleans well and is gentle on skin. There is no added fragrance, and clothes smell naturally clean.
The great thing about Branch Basics is its ability to deep clean over time. If stains are not removed right away, allowing clothes to soak for as little as 10 minutes or as long as an hour usually completes the job.
For deeper cleaning or dirtier clothes, add a scoop of Branch Basics Oxygen Boost to the load.
Why It’s Safe
We associate the fresh smell of laundry with clean, but that simply is not the case. The clean smell of the majority of laundry detergents come from synthetic fragrances.
Fragrance is a black box label where toxic ingredients may be hidden from the consumer, since companies’ are not required to disclose what they use to make fragrance.
Surprisingly, allergens and chemicals associated with skin irritation and eczema are commonly used in laundry detergent.
Branch Basics does not include potentially harmful ingredients found in many laundry detergents:
Sodium borate - associated with skin and eye damage, respiratory irritation, organ system toxicity and may damage fertility or the unborn child according to the European Chemicals Agency and GHS (Globally Harmonized System of Classification and Labeling of Chemicals, developed by the United Nations).
Methylisothiazolinone – allergenic preservative that is possibly neurotoxic based on lab studies on the brain cells of mammals. It is banned for use in cosmetics by the European Scientific Committee on Consumer Safety (SCCS) and limited to .0015% of rinse off products .
Benzisothiazolinone – preservative that is an allergen and associated with skin/eye/lung irritation. It found unsafe for use in cosmetics by the European Scientific Committee on Consumer Safety (SCCS). 
Alcohol ethoxylate – eye damage, harmful if swallowed, skin irritation. May contain impurities 1,4-dioxane, and ethylene oxide which are associated with reproductive, developmental, and endocrine effects, cancer, and DNA damage.
Fragrance - mix of fragrance and chemicals associated with allergies, dermatitis, respiratory distress and potential effects on the reproductive system. Can contain unnamed toxic ingredients like phthalates which disrupt the endocrine system.
Tide Free and Clear contains sodium borate and methylisothiazolinone
Seventh Generation Laundry Detergent, Free and Clear contains methylsothiazolinone, and benzisothiazolinone
How to Buy
Want to try a sample size? You can purchase Branch Basics laundry bottle ($4), plus a trial kit ($5) that includes a 2 oz concentrate and All Purpose bottle.
Purchase a Branch Basics bundle for $69 which includes their full size concentrate, oxygen boost, and 5 refillable bottles for all purpose, windows, bathroom, foaming hand soap, and laundry. Free shipping over $39.
About Branch Basics
Branch Basics uses a single concentrate that you mix with water to create multiple cleaning products. Their bottles are refillable.
According to the Branch Basics website, one bottle of the concentrate makes the following:
· 3 All-Purpose bottles (24 oz.) at $2.90 each
· 3 Bathroom bottles (24 oz.) at $5.80 each
· 3 Streak-Free bottles (24 oz.) at $0.20 each
· 3 Foaming Wash bottles (10 oz.) at $2.90 each
· 64 laundry loads at $0.24 per load
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